A paper written by CCRI’s Damian Maye, James Kirwan and Dan Keech, together with Emilia Schmitt and Dominique Barjolle (Research Institute for Organic Agriculture (FiBL) and Federal Institute of Technology (ETH), Switzerland), has been published in Agriculture with free online access.
The paper is entitled “PDO as a Mechanism for Reterritorialisation and Agri-Food Governance: A Comparative Analysis of Cheese Products in the UK and Switzerland”.
The paper concerns the protection of geographical indications (European regulation 1151/2012) , which is arguably the most signiﬁcant initiative, certainly within Europe, that promotes foods with territorial associations and reorganises agri-food chain governance through a strategy of reterritorialisation. Research on Protected Designation of Origins (PDOs) and Protected Geographical Indications (PGIs) suggests that they generate signiﬁcant economic value at an EU-level, especially in certain countries. They can also help to deliver territorial rural development policy and develop new food markets.
This paper examines the way the PDO scheme has been developed and applied in one commodity sector (cheese) in two countries (Switzerland and the UK), where the uptake of PDOs is variable. It adopts a food chain approach and examines speciﬁc cheese product case studies (at micro and meso levels) in both countries to better understand how the PDO scheme (as a territorialisation and respacing strategy) is implemented. L’Etivaz and Le Gruyère are examined in Switzerland. Single Gloucester and West Country Cheddar are examined in the UK. The PDO scheme is an important governance strategy and regulatory system, but despite strict guidelines regarding implementation and geographical infrastructure there are notable differences between the UK and Switzerland in terms of how the label is used to organise and respatialise food chains: it is framed as a strategy to protect the rural economy in Switzerland but is promoted more as a mechanism to communicate and reconnect with consumers in the UK.