Matt Reed
BSocSci (Politics)Hons; Msc (Ecology and Sociology); PhD (Sociology).
Senior Research Fellow
Tel +44 (0) 1242 714138
mreed@glos.ac.uk
Profile
Matt is a sociologist with research interests in how and why social change takes place around food. He has worked at the CCRI since 2007 and is currently working on a range of projects. For more than a decade Matt has been researching the organic food movement from various perspectives, publishing his findings in a range of books and articles. Alongside this interest he has research interests in the farming family, rural communities, social networks, fishing communities and the changing technologies of food. Matt is the Subject Group Leader for the Economy and Society research cluster.
Recent Publications
Books
Reed, M. (2010) Rebels For The Soil - The Rise Of The Global Organic Movement, (London: Earthscan)
Holt, G. And M. Reed (Eds.) (2006) The Sociology Of Organic Agriculture, (Wallingford, CABI)
Books and book contributions
Morris, C. And M. Reed (2009) From Burgers To Biodiversity? The Mcdonaldization Of On-Farm Nature Conservation In The UK. Pp. 207-222 In G. Ritzer Ed., McDonaldization: The Reader (Pine Forge Press).
Reed, M. (2008) The Role Of Organics In Sustainable Farmland Management. In Fish, R., Seymour, S. & Watkins, C. (Eds.) Sustainable Farmland Management.(Cabi)
Reed, M., Butler, A. & Lobley, M. (2008) Understanding the Footprints of Farms: Organic Farmers Contesting The Food Chain. In Farnworth, C. (Ed.) Creating Food Futures: Trade, Ethics And The Environment. (London, Gower Publshing Ltd).
Reed, M. (2006) Turf Wars: The Attempt Of The Organic Movement To Gain A Veto In British Agriculture. Pp. 37-56 In G. Holt And M. Reed Eds., Sociological Perspectives Of Organic Agriculture (Wallingford: Cabi).
Online Resources
Reed, M. (2010) ‘Organics’ Green Business: An A-to-Z Guide, Sage Green Society Reference Series eds. Robbins, P. Available online.
Reed, M (2010) Certified Products (as in Fair Trade or organic). Green Consumerism: An A-to-Z Guide, Sage Green Society Reference Series eds. Robbins, P. Available online.
Refereed papers
Mills, J., Gibbon, D., Ingram, J., Reed, M., Short, C. and Dwyer, J. (2011) Organising collective action for effective environmental management and social learning in wales. The Journal of Agricultural Education and Extension, 17(1) pp. 69 – 83
Urquhart, J., Acott, T., Reed, M. and Courtney, P. (2011) Setting an agenda for social science research in fisheries policy in Northern Europe. Fisheries Research, 108(2-3) pp. 240-247
Sauuko, P., M. Reed, N. Britten and S. Hogarth (2010) Negotiating the boundary between medicine and consumer culture: Online marketing of nutrigenetic tests. Social Science & Medicine, 70(5) pp. 744-753
Lobley, M., A. Butler and M. Reed (2009) The Contribution Of Organic Farming To Rural Development. Land Use Policy, 26(3) Pp. 723-735
Reed, M. (2009) For Whom?: The Governance Of The British Organic Movement. Food Policy, 34(2)
Cook, G., M. Reed and A. Twiner (2009) “But It’s All True!” Commercialism And Commitment In The Discourse of Organic Food Promotion. Text And Talk, 29(2) Pp. 151-173
Reed, M. (2008) The Rural Arena: The Diversity Of Protest In Rural England. Journal Of Rural Studies, 24(2) Pp. 209-218
Reed, M. (2008) The Rural Arena - the limits of identity politics, special edition of the Journal of Rural Studies on Rural Social Movements.
Morris, C. and M. Reed (2007) From Burgers To Biodiversity: The McDonaldisation Of On-Farm Nature Conservation. Agriculture And Human Values, 24(2) Pp. 207-218
Butler, A., M. Reed and P. Le Grice (2007) Vocational Training: Trust, Talk And Knowledge Transfer In Land-Based Businesses. Journal Of Small Business And Economic Development, 38(2)
Butler, A., P. Le Grice and M. Reed (2006) Delimiting Knowledge Transfer From Training. Education + Training, 48(8/9) Pp. 627-641
Reed, M. (2004) The mobilization of rural identities and the failure of the rural protest movement in the UK, 1966-2001. Space and Polity, 8(1) pp. 25-42
Reed, M. (2002) Rebels From The Crown Down: The Organic Movement's Revolt Against Agricultural Biotechnology. Science As Culture, 11(4) Pp. 481-504
Reed, M. (2001) Fight The Future!: How The Contemporary Campaigns Of The UK Organic Movement Have Arisen From Their Composting Of The Past. Sociologia Ruralis, 41(1) Pp. 131-146
Contract reports
Collier, R., J. Fellows, S. Briggs, M. Reed And G. Collier (2010) Characterisation Of Markets For Organic Goods. (London: Defra)
Ilbery, B., Kirwan, J., Maye, D., Courtney, P., Kambites, C., Reed, M. and Lewis, N. (2009) Socio-economic aspects of local and national organic farming markets: whole chain analysis. A report produced as part of the Defra commissioned research entitled ‘analysis of socio-economic aspects of local and national organic farming markets’. Defra project code: SFFSD 0605. January.
Mills, J., Dwyer, J., Taylor, J. and Reed, M. (2009) Smarter sustainable land management – an assessment of the policy framework from the land manager’s perspective. Report to the National Trust, May.
Collier, R., Fellows, J., Reed, M., Collier, G. and Biggs, S. (2009) Characterising the market for organic products (OF0374)
Powell, J., Reed, M., Kambites, C. and Lewis, N. (2008) Exploring market and non-market values of Cydcoed intervention, Forest Research.
Mills, J., Ingram, J., Reed, M., Short, C., Gibbon, D., Dwyer, J. and Butler, A. (2008) Evaluation of key factors that lead to successful agri-environmental co-operative schemes. Report for Welsh Assembly Government.
Cook, G., Reed, M. and Twiner, A. (2007) Research Report: The Discourse Of Organic Food Promotion: Language, Intentions and Effects. Pp. 15 In, (Milton Keynes The Open University )
Lobley, M., Reed, M., Metcalf, R. and Stephens, J. (2006) A Study of Food Production, Distribution and Processing in Cornwall and the Isles of Scilly. Cornwall Taste of the West.
Lobley, M., Reed, M. and Butler, A. (2005) The Impact Of Organic Farming On The Rural Economy In England. Pp. 144 In, (London: Defra)
Turner, M., Winter, D.M., Barr, D., Fogerty, M., Errington, A., Lobley, M., Reed, M. and Whitehead, I. (2002) Farm diversification activities: Benchmarking study 2002 - final report to Defra. Pp. 236 in, (Exeter: Centre for Rural Research and University of Plymouth)
Reed, M., Lobley, M., Winter, D.M. and Chandler, J. (2002) Family farmers on the edge: Adaptability and change in farm households. (Exeter: Countryside Agency)
International presentation
(2007) "And the food revolution will be digitized": the promotion of organic food and the subversion of radical intent.’ With Cook, G. and Twiner, A. Paper presented at the XXII European Society for Rural Sociology Congress 20-24 August, at Wageningen, Netherlands.
External Presentations
Reed, M. (2010) Dead Bees, Cloned Cows and the 'Zombie' Rural, Webinar presentation as part of the CCRI Rural Policy Conference: Conflict or Consensus? The Next Decade of Rural Policy. Cheltenham, September.
(2008) Who is the competition? Knowledge Transfer and the weakness of social networks. Presented at British Society of Animal Sciences Annual Conference, Scarborough.
(2008) Participatory research methods and rural studies in ‘Towards transformative knowledges/practices for sustainable rural futures’ session (Rural Geography Research Group) RGS-IBG Annual Conference 27-29 August. With Ingram, J., Jones, O. and Short C.
Public service activity in the UK and the Republic of Ireland
Member of the Research and Development Sub-committee of the Advisory Committee on Organi Standards
