Matt Reed
BSc (Hons) (Geography and Environmental Management); PhD (Rural Geography); MRICS
Research Fellow
Tel +44 (0) 1242 714138
mreed@glos.ac.uk
Profile
Matt’s research interests focus on all aspects of organic farming and food, rural community development, rural skills, family farming and rural social movements. Matt is Subject Group Leader for the Rural Economy and Society research cluster.
Recent Publications
Books and book contributions
Reed, M. (2008) The Role of Organics in Sustainable Farmland Management. In Fish, R., Seymour, S. & Watkins, C. (Eds.) Sustainable Farmland Management.
Reed, M., Butler, A. & Lobley, M. (2008) Understanding the footprints of farms - organic farmers contesting the food chain. IN FARNWORTH, C. (Ed.) Creating Food Futures: trade, ethics and the environment. London, Gower Publishing Ltd.
Holt, G. and Reed, M. (eds.) (2006) Sociological perspectives of organic agriculture: from pioneer to policy. CAB International.
Refereed papers
Reed, M., Cook, G. & Twiner, A. (2009 forthcoming) 'And the food revolution will be digitized': the promotion of organic food and the subversion of radical intent. Sociologia Ruralis.
Reed, M., Saukko, P. & Britten, N. (2009 forthcoming) Negotiating the boundary between medicine and lifestyle: media, marketing and nutrigenetic tests. Social Science and Medicine.
Lobley, M., Butler, A. and Reed, M., (2009) The contribution of organic farming to rural development: an exploration of the socio-economic linkages of organic and non-organic farms in England. Land Use Planning. Vol. 26, issue 3, July.
Cook, G., Reed, M. & Twiner, A. (2009) But it's all true!: Commercialism and commitment in the discourse of organic food promotion. Talk and Text., 29-2, pp 151-173.
Reed, M., (2008) The Rural Arena - The Diversity of Protest in Rural England, special edition of the Journal of Rural Studies on Rural Social Movements.
Reed, M. (2008) 'For Whom? Governing the organic food and farming movement in the UK.' For a special edition of Food Policy Vol. 34, 2.
Reed, M. (2008) The Rural Arena - the limits of identity politics, special edition of the Journal of Rural Studies on Rural Social Movements.
Butler, A., Reed, M. and Le Grice, P., (2007) Vocational Training: Trust, Talk and Knowledge Transfer in Land-based businesses. Journal of Small Business and Economic Development vol. 38 (2).
Morris, C. and Reed, M. (2007) From burgers to biodiversity? The McDonaldisation of on-farm nature conservation, Agriculture and Human Values vol.24 (2) pp.207-218.
Butler, A., Reed, M. and Le Grice, P. (2006) Delimiting contact: knowledge networks within agricultural businesses. Education and Training vol.48 (8/9) pp.627-641.
Contract reports
Ilbery, B., Kirwan, J., Maye, D., Courtney, P., Kambites, C., Reed, M. and Lewis, N. (2009) Socio-economic aspects of local and national organic farming markets: whole chain analysis. A report produced as part of the Defra commissioned research entitled ‘analysis of socio-economic aspects of local and national organic farming markets’. Defra project code: SFFSD 0605. January.
Mills, J., Dwyer, J., Taylor, J. and Reed, M. (2009) Smarter sustainable land management – an assessment of the policy framework from the land manager’s perspective. Report to the National Trust, May.
Collier, R., Fellows, J., Reed, M., Collier, G. and Biggs, S. (2009) Characterising the market for organic products (OF0374)
Powell, J., Reed, M., Kambites, C. and Lewis, N. (2008) Exploring market and non-market values of Cydcoed intervention, Forest Research.
Mills, J., Ingram, J., Reed, M., Short, C., Gibbon, D., Dwyer, J. and Butler, A. (2008) Evaluation of key factors that lead to successful agri-environmental co-operative schemes. Report for Welsh Assembly Government.
Lobley, M., Reed, M., Metcalf, R. and Stephens, J. (2006) A Study of Food Production, Distribution and Processing in Cornwall and the Isles of Scilly. Cornwall Taste of the West.
International presentation
(2007) ‘And the food revolution will be digitized’: the promotion of organic food and the subversion of radical intent.’ With Cook, G. and Twiner, A. Paper presented at the XXII European Society for Rural Sociology Congress 20-24 August, at Wageningen, Netherlands.
External Presentations
(2008) Who is the competition? Knowledge Transfer and the weakness of social networks. Presented at British Society of Animal Sciences Annual Conference, Scarborough.
(2008) Participatory research methods and rural studies in ‘Towards transformative knowledges/practices for sustainable rural futures’ session (Rural Geography Research Group) RGS-IBG Annual Conference 27-29 August. With Ingram, J., Jones, O. and Short C.
Public service activity in the UK and the Republic of Ireland
Member of the Research and Development Sub-committee of the Advisory Committee on Organi Standards


