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Have you ever thought about how your milk gets from the farm to the supermarket shelves?

University of Gloucestershire social science researchers, Hannah Chiswell and Damian Maye, are running an event as part of the ESRC Festival of Social Science, when they will talk about this and other key issues facing dairy farmers today.

The event, which is free to attend, is to be held at Asda in Bruton Way, Gloucester, on 6th November (10am to 2pm) and will provide an interactive introduction as to how milk gets to supermarket shelves as well as a life-sized cardboard cow!

‘From Moo to You’ is aimed at the general public and is open to all ages. It will take you through the journey that milk makes from farm to shop and will show how social science plays a key role in understanding and responding to dairy farming issues, such as supply and price volatility.

Hannah and Damian, who are researchers in the University of Gloucestershire’s Countryside and Community Research Institute, will also invite you to take part in the ‘information mural’ to tell them your thoughts on the dairy industry and help them to better understand what you, the public, think.

Hannah says,
“Having an abundance of milk on the supermarket shelves is something that many of us take for granted, but how much do we know about the different ways milk gets there and the challenges facing the UK dairy industry? We hope lots of people of all ages will come along to find out through a variety of ways, including videos and visual guides. Our interactive iPads will enable participants to have their say on various issues, such as whether they would be willing to pay more for milk or what influences the types of milk they buy.”

The ESRC Festival of Social Science 2017 takes place across the UK between 4th and 11th November across the UK and offers a fascinating insight into some of the country’s leading social science research and how it influences our social, economic and political lives – both now and in the future. There are over 300 free events to attend – via public debates, conferences, workshops, interactive seminars, film screenings, exhibitions and much more.


Information for Editors:

Event venue: Asda Superstore, Bruton Way, Gloucester GL1 1DS.
Date and time: 6th November 2017, 10am to 2pm
Twitter hashtags: #moo2u and #esrcfestival
Contact: Dr Hannah Chiswell, Research Assistant
Telephone: 01242 715314

The Countryside and Community Research Institute (CCRI) is a unique partnership between the University of Gloucestershire, the Royal Agricultural University and Hartpury College. It is the largest specialist rural research centre in the UK, having expertise in all aspects of research in policy and planning for the countryside and the environment of the UK, Europe and further afield.

The Economic and Social Research Council (ESRC) is the UK’s largest funder of research on the social and economic questions facing us today. It supports the development and training of the UK’s future social scientists and also funds major studies that provide the infrastructure for research. ESRC-funded research informs policymakers and practitioners and helps make businesses, voluntary bodies and other organisations more effective. The ESRC also works collaboratively with six other UK research councils and Innovate UK to fund crossdisciplinary research and innovation addressing major societal challenges. The ESRC is an independent organisation, established by Royal Charter in 1965, and funded mainly by the Government.

The 2017 ESRC Festival of Social Science takes place from 4-11 November with over 300 free events across the UK. The festival, now in its fifteenth year, is designed to promote awareness of social science research by enabling scientists to engage with the public through debates, talks, workshops, seminars, film screenings, theatre, exhibitions and much more. The festival is a unique opportunity for people to meet with some of the country’s leading social scientists and to discover more about the role research plays in their everyday life. A full programme is available at Join the discussion on Twitter using #esrcfestival. Logos for the festival can be downloaded from the ESRC website.

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