BSocSci (Hons) (Politics), Msc (Ecology and Sociology), PhD (Sociology), APM PFQ

Telephone: +44 (0) 1242 714138


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Matt is a sociologist with research interests in how and why social change takes place around food. He has worked at the CCRI since 2007 and is currently working on a range of projects. For more than a decade Matt has been researching the organic food movement from various perspectives, publishing his findings in a range of books and articles. Alongside this interest he has research interests in the farming family, rural communities, social networks, fishing communities and the changing technologies of food. Matt is the Subject Group Leader for the Economy and Society research cluster.

In December 2017, Matt was nominated to the University of Gloucestershire Academic Board, as one of six Academic representatives on the membership. His term of office on membership of the Board is three years.


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Recent Publications

Reed, M (2020). Scientific citizens, smartphones and social media – reshaping the socio-spatial networks of participation: Insects, soil and food. Moravian Geographical Reports, 28(1). pp. 61-67.

Reed, M and Keech, D (2019) Gardening cyberspace — social media and hybrid spaces in the creation of food citizenship in the Bristol city-region, UK. Landscape Research, 44 (7). pp. 822-833. ISSN 0142-6397

Reed, M and Keech, D (2019) Making the city smart from the grassroots up: The sustainable food networks of Bristol. City, Culture and Society, 16. pp. 45-51. ISSN 1877-9166

Mills, J, Reed, M, Skaalsveen, K and Ingram, J (2019) The use of Twitter for sustainable soil management knowledge exchange. Soil Use and Management, 35 (1). pp. 195-203.

Hart, A.G., Carpenter, W.S., Hlustik-Smith, E., Reed, M. and Goodenough, Anne E. (2018) Testing the potential of Twitter mining methods for data acquisition: Evaluating novel opportunities for ecological research in multiple taxa. Methods in Ecology and Evolution Free access online.

Reed, M., Mettepenningen, E., Swagemakers, P., Dominguez Garcia, M. Dolores, Jahrl, I. and Koopmans, M.E. (2018) The Challenges of Governing Urban Food Production across Four European City-Regions:Identity, Sustainability and Governance, Urban agriculture & regional food systems. Vol. 3 (2018):160006. doi: 10.2134/urbanag2016.11.0006 Published online 29th March.

Reed, M. and Keech, D. (2017) Gardening cyberspace—social media and hybrid spaces in the creation of food citizenship in the Bristol city-region, UK. Landscape Research. Pages 1-12. Published online: 12th July 2017. Online reference

Reed, M. and Keech, D. (2017) Urban agriculture as a place-making tool: narratives about place and space in Ghent, Brno and Bristol Moravian Geographical Reports.  2017, 25(3): 154–165. doi: 10.1515/mgr-2017-0014

Reed, M. and Keech, D. (2017) The 'Hungry Gap': Twitter, Local Press Reporting and Urban Agriculture Activism, Renewable Agriculture and Food Systems. pp. 1-11. ISSN 1742-1705

Reed, M. (2016) This loopy idea’ an analysis of UKIP’s social media discourse in relation to rurality and climate change. Space and Polity, Volume 20, Issue 2, pp 226-241. DOI 10.1080/13562576.2016.1192332.

Mills, J., Gaskell, P.,  Ingram, J.,  Dwyer, J., Reed, M. and  Short, C.  (2016)  Engaging farmers in environmental management through a better understanding of behaviour. Agriculture and Human Values:1-17. doi:10.1007/s10460-016-9705-4.

Reed, M. and Keech, D. (2015) Building a Bristol Food City Region from the Grass Roots up: Food strategies, action plans and food policy councils. Urban Agriculture Magazine, 29. pp. 26-29. ISSN 1571-6244

Curry, N., Reed, M., Keech, D., Maye, D. and Kirwan, J. (2014) ) Urban agriculture and the policies of the European Union: the need for renewal. Spanish Journal of Rural Development, V (1). pp. 91-106. ISSN 21711216

Reed, M., Courtney, P., Urquhart, J. and Ross, N. (2012) Beyond fish as commodities: Understanding the socio-cultural role of inshore fisheries in England. Marine Policy.  37. pp. 62-68. ISSN 0308597X.  Also published online April 2012.

Mills, J., Gibbon, D., Ingram, J., Reed, M., Short,C. and Dwyer, J. (2011) Organising collective action for effective environmental management and social learning in Wales. The Journal of Agricultural Education and Extension, 17(1) pp. 69 – 83

Urquhart, J., Acott, T., Reed, M. and Courtney, P. (2011) Setting an agenda for social science research in fisheries policy in Northern Europe. Fisheries Research, 108(2-3) pp. 240-247

Sauuko, P., M. Reed, N. Britten and S. Hogarth (2010) Negotiating the boundary between medicine and consumer culture: Online marketing of nutrigenetic tests. Social Science & Medicine, 70(5) pp. 744-753

Lobley, M., A. Butler and M. Reed (2009) The Contribution Of Organic Farming To Rural Development. Land Use Policy, 26(3) Pp. 723-735

Reed, M. (2009) For Whom?: The Governance Of The British Organic Movement. Food Policy, 34(2)

Cook, G., M. Reed and A. Twiner (2009) “But It’s All True!”  Commercialism And Commitment In The Discourse of Organic Food Promotion. Text And Talk, 29(2) Pp. 151-173

Reed, M. (2008) The Rural Arena: The Diversity Of Protest In Rural England. Journal Of Rural Studies, 24(2) Pp. 209-218

Reed, M. (2008) The Rural Arena - the limits of identity politics, special edition of the Journal of Rural Studies on Rural Social Movements.

Morris, C. and M. Reed (2007) From Burgers To Biodiversity: The McDonaldisation Of On-Farm Nature Conservation. Agriculture And Human Values, 24(2) Pp. 207-218

Butler, A., M. Reed and P. Le Grice (2007) Vocational Training: Trust, Talk And Knowledge Transfer In Land-Based Businesses. Journal Of Small Business And Economic Development, 38(2)

Butler, A., P. Le Grice and M. Reed (2006) Delimiting Knowledge Transfer From Training. Education + Training, 48(8/9) Pp. 627-641

Reed, M. (2004) The mobilization of rural identities and the failure of the rural protest movement in the UK, 1966-2001. Space and Polity, 8(1) pp. 25-42

Reed, M. (2002) Rebels From The Crown Down: The Organic Movement's Revolt Against Agricultural Biotechnology. Science As Culture, 11(4) Pp. 481-504

Reed, M. (2001) Fight The Future! How The Contemporary Campaigns Of The UK Organic Movement Have Arisen From Their Composting Of The Past. Sociologia Ruralis, 41(1) Pp. 131-146

Reed, M. and Keech, D. (2016) 'Making the City Smart from the Grassroots up: the Sustainable Food Networks of Bristol' In M. Deakin, D. Diamantini and N Borrelli. (eds) The Governance of City Food Systems. Fondazione Giangiacomo Feltrinelli, Rome, et al. ISBN : 978-88-6835-241-7. pp.: 49-67.

Powell, J., Short, C., Reed, M. and Lewis, N. (2016) Commons: Governance of Shared Assets [PDF Version]. Countryside and Community Research Institute, University of Gloucestershire. ISBN 1-86174-218-5

Reed, M. (ed.) (2012) Organic Food and Agriculture - New Trends and Developments in the Social Sciences, InTech, Croatia

Reed, M. (2010) Rebels For The Soil - The Rise Of The Global Organic Movement, (London: Earthscan)

Morris, C. And M. Reed (2009) From Burgers To Biodiversity? The Mcdonaldization Of On-Farm Nature Conservation In The UK. Pp. 207-222 In G. Ritzer Ed., McDonaldization: The Reader (Pine Forge Press).

Reed, M. (2008) The Role Of Organics In Sustainable Farmland Management. In Fish, R., Seymour, S. & Watkins, C. (Eds.) Sustainable Farmland Management.(Cabi)

Reed, M., Butler, A. & Lobley, M. (2008) Understanding the Footprints of Farms: Organic Farmers Contesting The Food Chain. In Farnworth, C. (Ed.) Creating Food Futures: Trade, Ethics And The Environment. (London, Gower Publshing Ltd).

Holt, G. And M. Reed (Eds.) (2006) The Sociology Of Organic Agriculture,  (Wallingford, CABI)

Reed, M. (2006) Turf Wars: The Attempt Of The Organic Movement To Gain A Veto In British Agriculture. Pp. 37-56 In G. Holt And M. Reed Eds., Sociological Perspectives Of Organic Agriculture (Wallingford: Cabi).

Chiswell, H., Lewis, N., Reed, M., (2020) “Evaluation of digital media for the Environment Land Management Scheme’, Natural England” Natural England.

Reed, M., Ingram, J and Mills, J. (2019) An Evaluation of the Innovative Farmers Programme, The Soil Association, Bristol

Reed, M., Courtney, P., Lewis, N., Freeman, R., Chiswell, H., Black, J., Urquhart, J., & Phillipson, J. (2019) Assessing Participation of the Fishing Sectors in England’s Science and Management. Draft Final Report to Defra, London.

Reed, M., Lewis, N., and Dwyer, J. (2017) The effect and impact of LEAF Marque in the delivery of more sustainable farming: a study to understand the added value to farmers, LEAF, Stoneleigh.

Reed, M., Ingram, J and Mills, J. (2016) Mid Term Evaluation of the Innovative Farmers Programme, The Soil Association, Bristol.

Ingram, J, Mills, J and Reed, M. (2015) Evaluation of the Duchy Organic Farmers Programme, The Soil Association, Bristol.

Ingram, J., Mills, J. and Reed, M. (2014) Evaluation of the Duchy Originals Future Farming (DOFF) Farmer Field Labs for the Soil Association.

Dwyer, J and Reed, M (2014) Promoting green growth in English & Welsh agriculture:evaluating the role of ‘soft measures’ - training, advice and extension. A report for the OECD, Paris.

Reed, M., Curry, N., Keech, D., Kirwan, J. and Maye, D. (2013) City-region report synthesis, Work package 2 / Deliverable 2.3 for SUPURBFOOD (Towards sustainable modes of urban and peri-urban food provisioning), a Seventh Framework Programme of the European Community. Call: FP7-KBBE.2012.1.4-06, Grant agreement no: 312126. October.

Mills, J., Gaskell, P., Reed, M., Short, C., Ingram, J., Boatman, N., Jones, N., Conyers, S., Carey, P., Winter, M. and Lobley, M. (2013) Farmer attitudes and evaluation of outcomes to on-farm environmental management. Report to Department for Environment, Food and Rural Affairs (Defra).  CCRI: Gloucester

Powell, J. Kambites, C., Reed, M., Gaskell, P., Lewis, N. and Curry, N. (2012) The Campaign for the Farmed Environment: evaluation of partnership, local and wider impacts. Final Report to Defra. Project Report.

Reed, M.,  Courtney, P., Dwyer, J., Griffiths, B., Jones, O.,  Lewis, N.,  Moseley, M.,  Phillipson, J., Powell, J., Ross N. and Urquhart, J.  (2011) The social impacts of England’s inshore fishing industry. Draft final report to Defra.

Collier, R., J. Fellows, S. Briggs, M. Reed And G. Collier (2010) Characterisation Of Markets For Organic Goods.  (London: Defra)

Ilbery, B., Kirwan, J., Maye, D., Courtney, P., Kambites, C., Reed, M. and Lewis, N. (2009) Socio-economic aspects of local and national organic farming markets: whole chain analysis. A report produced as part of the Defra commissioned research entitled ‘analysis of socio-economic aspects of local and national organic farming markets’. Defra project code: SFFSD 0605. January.

Mills, J., Dwyer, J., Taylor, J. and Reed, M. (2009) Smarter sustainable land management – an assessment of the policy framework from the land manager’s perspective. Report to the National Trust, May.

Collier, R., Fellows, J., Reed, M., Collier, G. and Biggs, S. (2009) Characterising the market for organic products (OF0374)

Powell, J., Reed, M., Kambites, C. and Lewis, N. (2008) Exploring market and non-market values of Cydcoed intervention, Forest Research. See final report.

Mills, J., Ingram, J., Reed, M., Short, C., Gibbon, D., Dwyer, J. and Butler, A. (2008) Evaluation of key factors that lead to successful agri-environmental co-operative schemes. Report for Welsh Assembly Government.

Cook, G., Reed, M. and Twiner, A. (2007) Research Report: The Discourse Of Organic Food Promotion: Language, Intentions and Effects. Pp. 15 In,  (Milton Keynes The Open University )

Lobley, M., Reed, M., Metcalf, R. and Stephens, J. (2006) A Study of Food Production, Distribution and Processing in Cornwall and the Isles of Scilly. Cornwall Taste of the West.

Lobley, M., Reed, M. and Butler, A. (2005) The Impact Of Organic Farming On The Rural Economy In England. Pp. 144 In,  (London: Defra)

Turner, M., Winter, D.M., Barr, D., Fogerty, M., Errington, A., Lobley, M.,  Reed, M. and  Whitehead, I. (2002) Farm diversification activities: Benchmarking study 2002 - final report to Defra. Pp. 236 in,  (Exeter: Centre for Rural Research and University of Plymouth)

Reed, M., Lobley, M., Winter, D.M. and Chandler, J. (2002) Family farmers on the edge: Adaptability and change in farm households. (Exeter: Countryside Agency).

Mills, J., Gibbon, D.,Ingram, J.,Reed, M., Short, C. and Dwyer, J. (2010) Collective Action for Effective Environmental Management and Social Learning in Wales. In: 9th European IFSA Symposium,, 4‐7 July 2010, Vienna (Austria).

Reed, M. (2010) Dead Bees, Cloned Cows and the 'Zombie' Rural, Webinar presentation as part of the CCRI Rural Policy Conference: Conflict or Consensus? The Next Decade of Rural Policy. Cheltenham, September.

(2008) Who is the competition? Knowledge Transfer and the weakness of social networks. Presented at British Society of Animal Sciences Annual Conference, Scarborough.

(2008) Participatory research methods and rural studies in ‘Towards transformative knowledges/practices for sustainable rural futures’ session (Rural Geography Research Group) RGS-IBG Annual Conference 27-29 August. With Ingram, J., Jones, O. and Short C.

(2007) "And the food revolution will be digitized": the promotion of organic food and the subversion of radical intent.’ With Cook, G. and Twiner, A. Paper presented at the XXII European Society for Rural Sociology Congress 20-24 August, at Wageningen, Netherlands.

PhD Supervisor, University of Gloucestershire:

PhD Student: L. Lazzarini “Cooperating in the Interface Planning and governance approaches for improving urban/rural relationships in Italy and England” passed Cum laude - Politecnico di Torino, 2019

Member of the Research and Development Sub-committee of the Advisory Committee on Organic Standards


External Examiner:

2020 - Bsc. Rural Business Management, Royal Agricultural University,

2016 – 2019 Msc. Rural Land and Business Management, Henley Business School, The University of Reading

Selected presentations, media contributions & networking events

BBC TV ‘Countryfile’ – April 2019

Meeting at Highgrove – Future of Rural Housing Summit July 2018

Board Meeting – Abel and Cole – London September 2016

BBC Radio Gloucestershire, Food Safety Contribution, May 2016

Organic 3.0 – Paper presenter and discussant, The University of Warwick, May 2016

Meeting at Highgrove – Future Agricultural Research – September 2015

‘BBC Farming Today’, Urban Farming Contribution, January 2015

Sustainable Food Trust– The Future of Livestock Farming – January 2015

Sustainable Food Trust/HRH Charles ‘The True Cost of Food Conference’, – London December 2013

The Royal Society ‘Sustainable Intensification’ – Chair and Introductory Speaker – April 2013

Other Activities 

Peer reviewer for Sociologia Ruralis, Political Studies, The European Journal of Planning and the Environment, Geography Compass, Marine Policy, The Journal of Rural Studies, Sustainability, The Journal of Regional Studies, Land Use Policy and Geoforum.

Book proposal reviewer for CAB international and the Polity Pres

(Online resource) Reed, M. (2010) ‘Organics’ Green Business: An A-to-Z Guide, Sage Green Society Reference Series eds. Robbins, P.  Available online.

(Online resource) Reed, M (2010) Certified Products (as in Fair Trade or organic).  Green Consumerism: An A-to-Z Guide,  Sage Green Society Reference Series eds. Robbins, P.  Available online.