SOFIA – Situated Learning Opportunities (SLOs) fostered by ICT applications in Alternative Agro-Food Networks – was a training-through-research project funded by the EU Horizon 2020 program, under the Marie Skłodowska-Curie actions – individual fellowship (call 2015).
The fellowship was awarded to Marco Della Gala from the University of Calabria, who worked under the supervision of James Kirwan, with support from Matt Reed and Rob Berry. The aim was to create ICT based tools, in particular mobile applications, to facilitate the exchange of knowledge between farmer and consumer networks and help people access local food.
The project began on 1st June, 2016 and the app was officially launched in February 2018. The app was named 'MiLarder' following an online Twitter competition. See the CCRI press release.
The app can be downloaded via the following links:
Two video tutorials explaining all the functionalities provided to both consumers and producers are available on the following links:
Background to the project:
Over recent years, our Agro-Food Systems had become increasingly industrialized, capital intensive and globally extensive, thus causing a uniformity in agricultural production and significant ecological impact.
Moreover, the concentrated control of product markets, with a small number of big organizations and the information asymmetries, had led to a detrimental effect on the economic sustainability of farmers who have been subjected to a continuous imbalance of their bargaining power and to a crisis of trust in mass-produced ‘placeless and faceless’ among consumers.
However, more recently, the agro-business system has been challenged by more sustainable ways of doing business by many grassroots initiatives based on collaboration among farmers and consumers networks, which have become known as Alternative Agro Food Networks (AAFNs). These AAFNs have proposed new and alternative business models characterized by the minimization of intermediary in the food supply chain and by a re-connection or close communication among producers and consumers. AAFNs enable the development of new forms of relationship and governance of the actors’ network, enhancing a re-distribution of value for primary producers and also reinforcing social capital of local food systems, thus representing a viable sustainable path for development of rural areas.
These innovative alternative food networks include Direct on Farm Sales, Pick Your Own, Farmers Markets, Box Schemes, Community Supported Agriculture, Collective Farmer Shops and Collective Buying Groups.
As the use of mobile devices continues to grow, mobile applications have become an incredibly effective way of providing information and resources to a wide audience. Through a multi-case study analysis of local food systems and rural areas and a web review of ICT tools for Alternative Agro Food Networks (AAFNs), the SOFIA project created, designed and developed a mobile application to support the context awareness and information/knowledge exchange among farmers and consumers adhering to AAFNs. Moreover, it created innovative, facilitatory and safe cooperative communication environments and fostered intellectual, social and relational capital flows among AAFNs’ partners.
It analyzed innovative organizational models and explored the value of the use of ICT tools (in particular mobile and ubiquitous services) to increase SLOs in AAFNs, through a multi-case study analysis of local food systems and rural areas, and a web review of ICT tools for AAFNs.
The impact of the research has defined a set of reproducible methodologies, models, tools and technologies that can improve the competitiveness of a selected area, leveraging its potential in terms of materials and intangible resources.
In addition, the study identified, analyzed, and classified ICT tools supporting the management of information flows both for decision-making and for operational processes in the identified collaborative networks, in order to improve mutual understanding and collaboration between value chain stakeholders, thus contributing to sustainable development pathways of a local food systems and rural areas.
The achievement of the overall objective of the project was ensured by the accomplishment of three specific objectives and through the research methodology described below:
1. Characterization of rural areas, identifying main components (social, economic and environmental), distinctive characteristics and processes that can contribute to the development of sustainable local food systems through an empirical analysis based on exploratory case studies. The aim is to encompass the full complexity of the real world by proposing a descriptive model to identify rural areas with high potential for sustainable development, by providing easily a way to understand social, relational and infrastructural factors that positively impact in the rise of successful local food systems and relationships between such component.
2 Collaborative based organizational models design, in order to assist the choice of the one that offers a better chance of success in relation to the application context. For this purpose AAFNs processes, actors, relationships and information flows will be studied to support local collaborative networking by analysing data gathered by multiple case studies analysis on different AAFNs forms and an empirical investigations (i.e. questionnaires and interviews to main actors of AAFNs).
3. ICT collaboration tools for rural area development. i.e the identification and classification of mobile and ubiquitous services supporting collaboration processes and increasing SLOs in an AAFN. Multiple casestudies analysis and TAM (Technology Acceptance Model) methodologies, and a survey, will be carried out to model SLOs in AAFNs and to understand specific needs in terms of learning content domain and knowledge information sources in different AAFNs forms. The ER will extend the exploratory study on mobile services offered by 126 real world mobile apps dedicated to AAFNs carried out through a web survey on the main digital application stores, to study and classify, under a user perspective, main functionalities and services offered. Apps and app functionalities will be classified on the basis of their information flow direction (reporting, informational, interactional) and the function scope (social oriented, decision support oriented, task automation). Results of these studies will be exploited to conceive and develop mobile services that better fit users’ needs, supporting collaborative processes among local food systems’ stakeholders.
About Marco Della Gallo:
Marco’s background is in management engineering, in which he graduated from the University of Calabria, Italy, in 2004. He also gained a Masters in knowledge engineering in 2006. Since then, he has collaborated with companies in the ICT and agro-food sectors carrying out processes and functionalities analysis, designing informative systems and databases, and designing and developing mobile applications. His latest research interests lie in mobile technologies and AAFNs, by studying the impact of mobile applications and mobiquitous services in augmenting learning opportunities for actors engaged in AAFN.
Marco is currently studying for a PhD at the University of Calabria. His research project is titled “Business models and ICT services to support the development of agro-food and touristic sustainable local systems”.
This project has received funding from the European Union’s Horizon 2020 Programme under the Marie Skłodowska-Curie actions - individual fellowship (call 2015)
Project updates and activities
We are delighted to announce that CCRI’s Marie Skłodowska-Curie Research Fellow, Marco Della Gala successfully defended his PhD thesis on 9th May 2018
Media coverage relating to the Sofia food app ‘MiLarder’
For the last two years, researchers from the Countryside and Community Research Institute, at the University of Gloucestershire, have been working with Marco Della Gala from the University of Calabria to develop a local food app, which was launched on 22nd February 2018. This free Smartphone app is available to download for free from iOS and Android app stores.
Matt Reed was interviewed on the Kate Clark BBC Radio Gloucestershire programme yesterday (25th February) about the newly launched local food app, ‘MiLarder’.
CCRI researchers have launched a Smartphone app to help people source local food. The app is called ‘MiLarder’ and can be downloaded for free from iOS and Android app stores.
We will be setting up stalls at the Cheltenham and Cirencester farmers’ markets (on 10th and 11th November respectively) to give short talks and chat with members of the public about our latest food and farming research and how it affects the products we buy. These are free events as part of the ESRC Festival of Social Science.
CCRI’s Marie Skłodowska-Curie Research Fellow, Marco Della Gala, will be in Vicenza, Italy, between 18th to 20th September to participate in PRO-VE2017 – 18th Working Conference on Virtual Enterprises.
Some abstracts of the CCRI presentations are now available for the XXVIIth ESRS Conference, which took place in Krakow, Poland, from 24th to 27th July.
A CCRI team is travelling to the historic city of Krakow, Poland, this weekend for the XXVIIth ESRS Conference, which take place from 24th to 27th July.
Marco Della Gala is currently in Brussels, representing the EU Sofia project at the TRADEIT and Trafoon Networks joint closing conference, entitled ‘Open to Innovation: Networks for the sustainability of Traditional Food Sector in Europe’ that aims to share a vision for the future development of the SME food sector in Europe.
The CCRI welcomes today Marco Della Gala from the University of Calabria, who will be working in the CCRI for 20 months on a Marie Skłodowska-Curie fellowship. Through an EU Horizon 2020 funded project called SOFIA, Marco will be creating ICT based tools, in particular mobile applications, to help people access local food.