Recently Nick Lewis and Janet Dwyer conducted a review of the UK wine sector as part of a wider evaluation of the EU wine sector. This is the second research project related to wine the the CCRI has conducted.
In 2010, the CCRI was involved in a project that investigated the effects of the Common Agricultural Policy on the wine sector. A review of the UK sector was conducted, a summary of which can be found here.
The aim of the work in 2014 was to assess and improve the current and future competitiveness of the EU wine sector. As the UK is not a major wine producing nation, the UK component was more focused upon an assessment of the sector, with consideration of the merits of EU wines compared to those of ‘New World Countries’. The UK is a key market within the global wine industry as a consumer, processor (bottling), and transportation hub.
A summary of the 2014 project findings can be viewed here
Download, and the final EU wide report – entitled ‘Study on the competitiveness of European wines’ can be read here. Nick Lewis conducted a large number of the interviews within the project, and comments on his involvement in the two wine related research projects…
The idea of a wine research project initially sounds incredibly appealing, although (sadly) at no point was there any tasting/sampling. It was however an incredibly educational experience, and I certainly learned a lot during these two projects.
Like many people in the UK (I imagine) I enjoy a class of wine, but didn’t know much about the industry – least of all the extent of duty in the UK. Perhaps I was a little naive, but realising that over half of the price of a typical bottle of wine was tax came as a bit of a shock. Once other fixed costs are taken into account the wine actually makes up a very small proportion of the price. This infographic by Bibendum is a great way to show that if you spend a little bit more, the wine will improve dramatically!
Armed with this knowledge and also a few other nuggets of information picked up from the various interviewees, I feel much more informed and a little more confident when in the wine aisle of a shop. It has left me wanting to learn more – about grape varieties and their characteristics, so I can make an even more informed choice. What was also very clear during the fieldwork was the passion and enthusiasm that people have for wine – and discovering something new, and unique.
The final study, entitled ‘,