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Fostering learning and knowledge exchange in the UK livestock community: shifting hearts and minds

11/02/2021 at 12:15 - 13:15

Farming is facing unprecedented changes. The Climate Crisis, worsening weather events, volatile markets, antimicrobial resistance, shifts in consumption habits, as well as the political upheaval facing UK agriculture as we leave the European Union (and in the wake of a pandemic), are pushing farmers and their businesses to the limits. These challenges require resilience, innovation and adaptability to overcome. What mechanisms exist to help farmers and their businesses navigate the changing landscape?

The role of support programmes, advanced advisory services and networks that foster learning and knowledge exchange have been described in the literature as critical in facilitating farmer decision making and helping farm businesses adapt to change. Agricultural Extension for many years was the main mechanism for filling the gaps between science and practice and helping farmers learn and improve. This has evolved with our understanding about the nature of knowledge, and critiques of the expert-lay divide and top-down versus bottom-up approaches to change. In this seminar, Innovation for Agriculture will present some key findings from their livestock team’s research on bottom-up approaches to change, and the challenges they have faced trying to shift the hearts and minds of those in UK agriculture.


Dr Lisa Morgans is a veterinarian and Head of Livestock at IfA. She completed a PhD at the University of Bristol exploring a bottom-up approach to changing practices around antimicrobial use on UK dairy farms.

Dr Laura Palczynski is Livestock Researcher at IfA and is completing her PhD at Harper Adams University on calf feeding and rearing practices, and understanding the contradictions and tensions in advice given to farmers.

The webinar will take place on the Zoom platform which may require registration. This is free and we recommend that you do so in advance to avoid disappointment.

Book your place here