Agri-environment research projects – Privacy notice

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Who collects your personal data
The data controller is Natural England at:

· Foss House, Kings Pool, 1-2 Peasholme Green, York, Y01 7PX

Send questions about how Natural England uses your personal data and your associated rights to the Natural
England Data Protection Manager at or:

· Natural England, County Hall, Spetchley Road, Worcester, WR5 2NP

The Data Protection Officer for the Department for Environment, Food and Rural Affairs (Defra) group is
responsible for checking that Natural England complies with legislation. You can contact them at or:

· Department for Environment, Food and Rural Affairs, SW Quarter, 2nd floor, Seacole Block, 2
Marsham Street, London SW1P 4DF
What personal data’s collected and how it’s used
Natural England collects your:

· name and contact details
· age group
· general education information such as highest level of education attained
· self-reported wellbeing
· agri-environment agreement details
· views and experiences relating to your agri-environment agreement, agri-environment schemes in
general and your environmental attitudes

Your personal data will be used as part of the social research that Natural England carries out. For example,
it may use it to:

· understand the impact of taking part in agri-environment schemes
· understand the support required by agri-environment agreement holders to help them deliver their
· understand how Natural England can best engage with people about agri-environment schemes
· develop its evidence base on the attitudes, values, understandings and behaviours of agreement
holders in relation to agri-environment schemes and environmental land management

Natural England will give details of what personal data is collected and how it’s used when it invites you to
take part in the research.
The legal basis for processing your personal data
The reason for undertaking this research is that it is necessary for the performance of a task carried out in
the public interest which is laid down by law, specifically sections 1 and 2 of the Natural Environment and
Rural Communities Act 2006, which sets out Natural England’s general purposes.

However, the processing of your data in relation to this research is based on your consent.
Consent to process your personal data
Where the processing of your data is based on consent, you can normally withdraw your consent at any
time. You do this using the contact details provided by Natural England when you take part in the research.

However, you may not be able to withdraw your data once Natural England has incorporated it into its analysis. If this is the case, Natural England will tell you when you take part in the research.
Who Natural England shares your personal data with
If you’ve taken part in a recorded interview, Natural England may share audio recordings of your interview
with an external transcription service. When recordings of interviews are sent to an external service for
transcription, any personal data shared in the course of the interview is not removed.

Apart from for the purpose of transcription, Natural England does not normally share your personal data
with third parties. If it intends to do so, it will tell you about its plans when it invites you to take part in the

Data that has been made anonymous
Normally Natural England makes any data it shares with third parties anonymous. This may involve removing
your personal data or combining it with other survey data.

Your anonymised information may be shared in the form of:
· processed data
· reports
· presentations
· academic publications

Natural England may archive data that it has made anonymous for future reuse. Natural England will tell you
if your data will be archived and with which archive when it invites you to take part in the research.

Natural England respects your personal privacy when responding to access to information requests. We only
share information when necessary to meet the statutory requirements of the Environmental Information
Regulations 2004 and the Freedom of Information Act 2000.
How long Natural England holds personal data
Natural England will keep your personal data for 10 years after the end of the research project. Data that has
been made anonymous may be kept for longer. Natural England will tell you if this is the case when it invites
you to take part in the research.
What happens if you do not provide the data
Natural England will not be able to gather your views. You will not be able to contribute to the specific goals
of the research.
Use of automated decision-making or profiling
The information you provide is not used for:
· automated decision making (making a decision by automated means without any human
· profiling (automated processing of personal data to evaluate certain things about an individual)
Transfer of data outside of the UK
Natural England will only transfer your data to another county that is deemed adequate for data protection
Your rights
Find out about your individual rights under the UK General Data Protection Regulation (UK GDPR) and the
Data Protection Act 2018.
You have the right to make a complaint to the Information Commissioner’s Office at any time.
Natural England’s personal information charter
Natural England’s personal information charter explains more about your rights over your personal data.
Owner: Emma Hinton and Andrew Cole